SEO Services and Google Ads for Small Businesses

Technical and on-page fixes can lift performance within weeks. Competitive rankings and compounding organic growth typically build over three to six months, which is why we run paid search alongside to capture demand immediately.

Yes. We run search, paid and CRO as one system so organic and paid reinforce each other and budget flows to whatever produces qualified leads.

Against qualified leads and revenue, reconciled between the ad platforms, analytics and your CRM, not against rankings or clicks in isolation.

Usually, if people already search for what you sell. Check that first: if customers type your service and town or your problem into Google, someone is getting those visits, and SEO is how it becomes you. It is a poor fit when nobody searches for the product yet, or when you need leads this week, which is what Google Ads is for. For most local and service businesses it ends up as the cheapest lead source they have, because the traffic keeps arriving after the work is paid for.

Advertising you pay for based on results you can measure: a lead, a booking or a sale, rather than impressions. In practice it means Google Ads, Meta Ads and similar channels, run with conversion tracking good enough to tell which campaign produced which enquiry, so budget moves to whatever is producing customers and away from what is not.

It depends on how competitive your market is and how much technical debt the site is carrying. A technical audit and fix plan is a fixed, one-off piece of work. Ongoing SEO is a monthly retainer scoped to how many pages and campaigns are actually in play. We scope honestly after the audit rather than quoting a package before we have seen the site.

No, and neither can anyone else. Google does not sell that position and nobody controls it. What we do commit to is fixing what is measurably broken, targeting queries you can realistically win, and reporting against qualified leads so you can see whether the work is paying for itself.

Usually yes, because they do different jobs. Paid captures demand today and stops the moment you stop paying. Organic compounds and keeps earning. Running both means you can see which queries convert in paid and then go and win them organically, which is cheaper over time.

Both, and we decide per page. A page that already has some authority is usually worth improving rather than replacing, because a rewrite can reset what it has earned. Genuinely missing pages get built new.